TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

LivePerson Automotive
Sales & Marketing

How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By Implementing These Technologies – Darin Wade, GM and Dealer Partner

- June 17, 2019
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online,...
PTG365
Sales & Marketing

How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail Experience – PTG365 Auto

- June 13, 2019
CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the buying experience as easy as possible...
digital retailing
Sales & Marketing

Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis, eLend Solutions

- June 12, 2019
 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on...
Kerrigan
Sales & Marketing

May Sales Remain Steady And SAAR Exceeds Expectations in Monthly Kerrigan Report

- June 10, 2019
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director for Kerrigan Advisors. May's Kerrigan Report addresses the slight decline in sales and the lack...
one-price selling
Sales & Marketing

The Advantages of Using a One-Price Selling Model – Mark Rikess & Mark Osborne

- June 6, 2019
In today’s digital landscape, more and more customers turn to websites, forums, and reviews to find reliable and transparent data. However, with a one-price selling model, the dealer and the...
Karl Brauer - SAAR
Sales & Marketing

May’s Higher Than Expected SAAR May Not Be An Indication For the Remainder of 2019 – Karl Brauer, Cox Automotive

- June 5, 2019
 May, typically one of the best sales months of the year, posted a SAAR of 17.4M, well above the 16.9 million that was forecasted and up from 17.26 million in...
price
Sales & Marketing

Customers Say “No More Haggling” When it Comes to Price

- June 4, 2019
If you talked to everyone who came into a traditional dealership and asked if they were dreading a specific aspect of the car-buying process, chances are a common answer would...
Sales & Marketing

How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow

- May 29, 2019
 Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition?...
events
Sales & Marketing

How To Measure the Return On Investment For Automotive Events

- May 28, 2019
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...
Sales & Marketing

How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom – Brian Moody, Autotrader

- May 27, 2019
 Memorial Day is filled with perks and incentives. This holiday signifies the start of summer sales, but even with incentives and a strong economy, dealers are still struggling to get...


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CBT News
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