TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

data
Sales & Marketing

How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions

- June 27, 2019
 Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete...
social media
Sales & Marketing

Five Ways Social Media Can Help You Enhance the Customer Experience

- June 26, 2019
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers...
authenticity
Sales & Marketing

How to Bring Authenticity to Automotive Retail Selling

- June 25, 2019
We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front...
sales goals
Sales & Marketing

A Constructive Approach to Missed Sales Goals

- June 24, 2019
There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much as everyone wants to be the...
David Long
Sales & Marketing

The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert

- June 24, 2019
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive...
T.O.
Sales & Marketing

The POWER of the T.O.

- June 24, 2019
New and used car sales departments everywhere live and die by the “T.O.” A “T.O.” or “Turn Over” is a strategy employed in sales processes universally, to present a prospect...
penny perfect payments
Sales & Marketing

How Dealers Can Avoid the Friction Caused by Penny Perfect Payments – Pete MacInnis, eLend Solutions

- June 20, 2019
Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments". Pete says...
print advertising
Sales & Marketing

Is There Still Value in Print Advertising?

- June 19, 2019
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers...
leasing
Sales & Marketing

Data Indicates Leasing is at an All Time High: What This Trend Means for Your Dealership – Matt DeLorenzo, Kelley Blue Book

- June 17, 2019
According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the highest rate ever. This sounds like...
customers
Sales & Marketing

Teaching Customers About Maintenance in the Information Age

- June 17, 2019
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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