TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

insurance
Sales & Marketing

The Benefits of Incorporating Insurance Shopping into the Car Buying Experience – Austin Ledgerwood, Cover Genius

- July 30, 2019
 A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to cut down on buying times and...
social media
Sales & Marketing

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs

- July 29, 2019
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the...
training
Sales & Marketing

Why Dealers Should Invest in More Training for Their F&I Staff – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 2)

- July 29, 2019
 On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we...
webinar
Sales & Marketing

Unleashing the Power of Webinar Marketing

- July 26, 2019
According to MyOwnConference.com, webinar history began at the end of 1980’s in the form of real-time text messaging apps. In 1995, PictureTel announced the launch of the LiveShare Plus software,...
Sales & Marketing

How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader

- July 25, 2019
 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their...
conferences
Sales & Marketing

Four Upcoming Automotive Retail Conferences and How to Maximize on Your Attendance

- July 25, 2019
Imagine attending an event that allows you to network, learn, and market your brand all in one place. Conferences allow you to do all of this, and more. These meetings...
active listening
Sales & Marketing

Study Shows Active Listening Leads to More Showroom Visits and Higher Sales

- July 24, 2019
Think of the last stellar customer experience you have had. What made it stand out to you? Did they seem like they genuinely cared by asking questions, or summarizing what...
could technology
Sales & Marketing

Why Dealerships Should Pay More Attention to Cloud Technology – Dan Flynn, CDK Global

- July 23, 2019
 In the changing technology space today it's very important for dealers to pay attention to new offers that are in the marketplace, and there are a large number of small...
Ben Ellencweig
Sales & Marketing

The 3 Things Consumers Want When Shopping for a Vehicle Online – Ben Ellencweig, McKinsey & Co.

- July 23, 2019
 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the growing online used-vehicle market. With consumers...
parents
Sales & Marketing

Providing the Ideal Car Buying Experience for Single Parents

- July 22, 2019
As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about enhancing the dealership customer experience typically...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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