TSLA358.060-2.53%
GM72.8200.28%
F11.545-0.06%
RIVN15.285-0.115%
CYD39.195-0.215%
HMC23.940-0.21%
TM205.620-1.39%
CVNA313.9800.07%
PAG146.640-2.7%
LAD249.670-2.15%
AN193.465-4.215%
GPI316.880-12.57%
ABG191.990-2.76999%
SAH61.960-2.91%
TSLA358.060-2.53%
GM72.8200.28%
F11.545-0.06%
RIVN15.285-0.115%
CYD39.195-0.215%
HMC23.940-0.21%
TM205.620-1.39%
CVNA313.9800.07%
PAG146.640-2.7%
LAD249.670-2.15%
AN193.465-4.215%
GPI316.880-12.57%
ABG191.990-2.76999%
SAH61.960-2.91%
TSLA358.060-2.53%
GM72.8200.28%
F11.545-0.06%
RIVN15.285-0.115%
CYD39.195-0.215%
HMC23.940-0.21%
TM205.620-1.39%
CVNA313.9800.07%
PAG146.640-2.7%
LAD249.670-2.15%
AN193.465-4.215%
GPI316.880-12.57%
ABG191.990-2.76999%
SAH61.960-2.91%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales calls

6 Things You Need to Know to Make Good Sales Calls

- February 4, 2020
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a...
Proactive Dealer Solutions

Proactive Dealer Solutions Rebrands, Enhances Platform

- February 4, 2020
HUNTERSVILLE, N.C. (Feb. 1, 2020) — Proactive Dealer Solutions (PDS), The BDC Experts, a North American training and consulting company specializing in conversational intelligence, call handling, and coaching, has rebranded...
rewards

Customer Rewards Programs: Do They Work?

- February 3, 2020
The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses...
reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

- February 3, 2020
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important...
trade-in valet

Acquire Better Quality Vehicles for Your Dealership Through Trade-In Valet

- January 31, 2020
On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment, Mike discusses how the business has...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

- January 30, 2020
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The...
digital

Your Top Digital Strategy for 2020 is in the Dealership

- January 30, 2020
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new delivery options driven by Carvana, Vroom...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

- January 29, 2020
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a sale. Though often unconscious, our body...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

- January 28, 2020
There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over the last few years, the average...
CallRevu

Convert More Phone Leads with CallRevu’s Powerful AI Technology

- January 28, 2020
On today’s show, we’re pleased to welcome Tom Harsha, Chief Product Officer at CallRevu, a call tracking and call monitoring solutions company. Tom is here to discuss all of the...


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