TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%
TSLA346.650-6.17%
GM72.760-0.67%
F11.530-0.08%
RIVN14.690-0.6%
CYD39.600-0.18%
HMC23.490-0.35%
TM203.660-0.76%
CVNA320.2503.4%
PAG148.170-0.54%
LAD261.5403.97%
AN193.510-3.31%
GPI323.960-3.04%
ABG195.140-0.26%
SAH63.5000.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Fuel
Sales & Marketing

Cars.com Helps Dealers Sell More Cars on Less Ad Dollars with its New Platform FUEL – Dean Evans & Julie Chisum

- May 18, 2020
On today’s show, we’re so pleased to welcome Dean Evans, Executive Vice President at CARS Inc., and CEO of FUEL. Dean is joined by Julie Chisum, Director of Marketing at...
marketing update
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.18.20]

- May 18, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Autotrader
Sales & Marketing

Ease Your Customers’ Concerns By Answering These 5 Questions – Brian Moody, Autotrader

- May 18, 2020
On today’s show, we’re so pleased to welcome back Brian Moody, Executive Editor at Autotrader. In this segment, Jim and Brian discuss how to put customers' fears at ease while...
email marketing
Sales & Marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

- May 14, 2020
Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your...
Randy Kobat
Sales & Marketing

What Will the Trade-In and Appraisal Process Look Like as Showrooms Open Back Up? Randy Kobat, KBB

- May 13, 2020
On today’s show, we’re pleased to welcome back Randy Kobat, Vice President of Operations for Kelley Blue Book Instant Cash Offer. In this segment, Jim and Randy discuss how COVID-19...
digital retailing
Sales & Marketing

Three Keys to Profitability in Digital Retailing

- May 11, 2020
With the coronavirus recovery underway in most parts of the country, dealerships nationwide have had to adapt their sales structure. In many parts of the nation, the customer base suddenly...
auto
Sales & Marketing

Who to Advertise to in Post-Pandemic Auto Market

- May 8, 2020
Auto industry recovery has begun after the sudden spring shutdown due to COVID-19. Its pace, however, isn’t on par across all demographics. According to JD. Power’s weekly Auto Industry Impact...
John Fitzpatrick
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.8.20]

- May 8, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
new car
Sales & Marketing

Should Dealers Level Up New Car Inventory Right Now?

- May 7, 2020
Due to the coronavirus isolation orders and a sudden shutdown of the American economy, early April predictions were for a serious downturn in car sales. Fortunately, rather than a 70...
Autotrader
Sales & Marketing

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader

- May 7, 2020
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their...


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