Trim the time in the F&I office for improved CX
An extended in-dealership visit continues to be a pain point for car shoppers with the finance and insurance process often dominating the clock. One customer recounted their recent experience buying...
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GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Lithia Motors set to acquire Detroit-based Suburban Collection
A source close to the situation told CBT News that Lithia Motors, one of the nation's fastest-growing public automotive companies, is in talks to acquire Michigan-based Suburban Collection, pending board...
The importance of integrating new retail methods into future dealership strategies – Doug Stephens
Today on CBT News, anchor Jim Fitzpatrick is joined by Doug Stephens, founder and CEO of The Retail Prophet. His company is one of the most well-known consultancies in the...
Car dealership advertising ideas to drive success despite the pandemic
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated...
How car dealers can serve customers in a modern retailing environment – Ron Frey
With the acceleration of digital retailing, car shoppers have drastically changed how they interact with the dealership. Industry expert Ron Frey, principal of RL Frey calls this transformation, the “modern...
Customer satisfaction reaches new heights as online processes advance
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable? Cox Automotive released a report on Monday hinting...
Rethinking the test drive to unlock new revenue
There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now covers a lot more ground.
However, the...
How independent auto dealers have been coping with the COVID-19 pandemic – Louis Tedeschi, NIADA
With the departure of Steve Jordan in September of last year, Louis Tedeschi was named the new president of the National Independent Automobile Dealers Association (NIADA). Now, roughly five months...
Dale Pollak discusses current market conditions and new projects from Cox Automotive
On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and executive vice president of Cox Automotive, to discuss the state of the automotive industry and the...
New and trending phrases customers are saying to auto dealers
The pandemic has shaped how customers are communicating with car dealerships. That’s not just in methodology, like preferring text messages to emails or phone calls, but in the words they...
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