TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jeff Brown, COO of Force Marketing, joins us to explain how connected TV is transforming how dealers connect with their audiences.
Sales & Marketing

How dealers can maximize their reach with connected TV solutions – Jeff Brown | Force Marketing

- January 22, 2025
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force Marketing, joins us on today’s episode...
The auto industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey
Sales & Marketing

From clicks to keys: Digital marketing tools revolutionizing the car-buying experience

- January 22, 2025
The automotive industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey. Today’s consumers demand convenience, personalization, and transparency—and the dealers...
Sales & Marketing

The Path to Effortless and Memorable Dealership Visits

- January 21, 2025
Customer expectations are higher than ever. For dealerships, this means every department must commit to delivering an exceptional experience—even as those expectations continue to evolve. But what do modern dealership...
John Fitzpatrick, CEO of Force Marketing, provides insight into how to modernize your dealership playbook.
Sales & Marketing

Don’t get left behind: Modernize your dealership playbook – John Fitzpatrick | Force Marketing

- January 20, 2025
The J.D. Power Auto Summit is right around the corner, and this renowned summit serves as a cornerstone for dealership leaders and innovators seeking a competitive edge. This year’s event...
Sales & Marketing

How Russell ‘Russ Flips Whips’ Richardson went from detailing to dominating social media

- January 20, 2025
Russell Richardson, also known as "Russ Flips Whips," is a dynamic force in automotive sales, blending humor, insight, and strategy to elevate the car-buying experience. As a sales associate at...
Sales & Marketing

Mastering the Used Car Market: How the Right Data and AI Drive Profitability in 2025 

- January 20, 2025
In a competitive market, it’s no surprise used vehicles represent one of the most dynamic and profitable areas of dealership operations. Yet, navigating this space is far from simple.  There...
The automotive retail industry is returning to a pace and rhythm that once led to sales of over 17 million new car units a year.
Sales & Marketing

Car dealers face 2025 head-on

- January 16, 2025
The automotive retail industry is returning to a pace and rhythm that once led to sales of over 17 million new car units a year. Today’s totals may not be...
Joseph Michelli joins us on today’s Inside Automotive, to share strategies for thriving in 2025 by blending human connection with technology
Sales & Marketing

How customer experience and AI will define dealers’ success in 2025– Joseph Michelli 

- January 15, 2025
As we kick off a new year, the focus for leaders is clear: delivering exceptional customer experiences while leveraging innovative AI solutions. Renowned speaker and New York Times best-selling author...
Discover effective strategies to integrate AI into your dealership operations for improved efficiency and customer engagement.
Sales & Marketing

From inventory to appointments to leads: 5 ways you can leverage AI in your dealership today

- January 15, 2025
Over the years my son has gotten into the habit of asking what the weather will be like in the afternoon. This, of course, is so he knows if he...
Sales & Marketing

Establish your industry authority through personal branding – Adam Witty | Advantage

- January 10, 2025
Personal branding is no longer optional for business leaders—it’s a powerful and essential tool to establish credibility and stand out in a congested, competitive market. In today’s episode of CBT...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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