TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sean Gardner, instructor and sales trainer at Joe Verde Group, shares four steps to beat the price grind, master negotiation, and sell more cars.
Sales & Marketing

Beat the price grind and master negotiations – Sean Gardner | Joe Verde Group

- March 11, 2025
Price negotiations often feel like a relentless battle for salespeople and managers. However, Sean Gardner, instructor and sales trainer at the Joe Verde Group, offers a solution. In today's episode...
Javuan Banks discusses how to use social media to attract prospective customers into the dealership to sell more cars.
Sales & Marketing

Turn social media views and likes into more sales – Javuan Banks | Premier Autos of Dallas

- March 7, 2025
Social media has become a priceless tool for car sales and provides a unique way to build rapport with potential customers before they even step foot inside the showroom. In...
April Simmons, Corporate Internet & Marketing Director at Horne Auto Group, joins to discuss the role CDP data has in modern operations.
Sales & Marketing

Why outdated data is costing dealers more than they realize – April Simmons | Horne Auto Group

- March 6, 2025
As dealerships navigate the complexities of digital marketing and customer data, many are turning to Customer Data Platforms (CDPs) for a more streamlined approach. April Simmons, Corporate Internet and Marketing...
Today's Inside Automotive, Bob Kain discusses why he believes independent dealerships can still thrive in an era of consolidation.
Sales & Marketing

Bob Kain on navigating sales slumps, EV adoption, and used car market pressures

- February 27, 2025
Despite a challenging start to the year, Jack Kain Ford is adapting to shifts in consumer demand, inventory levels, and the growing presence of electric vehicles. On today's episode of...
Sales & Marketing

Cox Automotive’s Marianne Johnson on AI’s growing impact in retail automotive

- February 20, 2025
The buzzword for the automotive industry in 2024 and a prominent focus at the 2025 NADA Show was artificial intelligence (AI). However, AI isn't new—it has been a part of...
Loyalty-Based Sales Strategies

Newport Automotive Group’s Nick Jones on redefining sales tactics in the exotic market

- February 19, 2025
In today’s episode of Loyalty-Based Sales Strategies with Jen Suzuki, Nick Jones from Newport Automotive Group, representing exotic brands like Lamborghini, Bugatti, and McLaren, shares key insights into the challenges...
From insurance verification to DMS, vehicle scanning, and auctions, every booth—without exception—was showcasing its digital transformation.
Sales & Marketing

Software takes over NADA 2025: The year of digital domination

- February 17, 2025
Walking the floor at NADA 2025, one thing became immediately clear: digitization is not just a topic of conversation; it is the conversation. From insurance verification to dealership management systems...
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares how salespeople can master the art of closing to increase profits.
Sales & Marketing

From hesitation to signature: Sean Gardner’s tips for closing the sale

- February 11, 2025
Closing is everybody's favorite subject! After all, successfully closing a deal and turning a shopper into a buyer is the cornerstone of a successful business. Unfortunately, many salespeople don't understand...
Jonathan Banks, VP of Product Development and Valuation Services at J.D. Power, joins us to discuss the ongoing effects of supply shortages.
Sales & Marketing

How dealers can navigate the 2025 used car market – Jonathan Banks | J.D. Power

- February 10, 2025
The used car market has been in flux over the past few years, and as 2025 unfolds, dealers and consumers alike are navigating a challenging landscape. Jonathan Banks, Vice President...
technology
Sales & Marketing

The New Frontier: A Technology Guided Sales Experience

- February 6, 2025
Over the past decade, dealers have invested significantly in technology to support and strengthen their sales process. Digital retailing in particular has grown in popularity. According to a Dealer survey,...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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