Tuesday, July 5, 2022
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Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that keeps customers returning. What we probably won’t agree on is the order of those objectives. Does a focus on A dilute the opportunity for B – and if the focus is […]
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Ryan Williams
Ryan Williams
Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.

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