TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%

Ram rolls out industry-leading 10-year truck warranty

The new limited powertrain warranty is designed to align with buyer financing trends and enhance brand loyalty.
Ram is launching a 10-year/100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans.

Ram is launching a 10-year/100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans, making it the best in the full-size truck segment, the company announced this week. The new warranty applies to gas-powered models sold in the United States, excluding battery-electric vehicles and fleet sales.

The coverage includes major components such as the engine, transmission, transfer case, driveshafts, differentials, and axles. It is available to original owners who purchase or lease through retail or business channels.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

“Everything is more expensive, and trucks are certainly no exception,” said Ram CEO Tim Kuniskis in the company’s recent press release. “Truck buyers are financing purchases for longer periods of time, with nearly 80% of new truck loans exceeding five years. Our customers are making a long-term investment in Ram, and with America’s best full-size truck limited powertrain warranty, Ram is making a stronger and longer commitment to our customers.”

The warranty initiative is part of Ram’s 18-month turnaround strategy and includes 25 product announcements. Ram is also launching this initiative to regain market share after experiencing a 38% sales drop since 2019. Kuniskis indicated that if customers respond positively, they may extend the warranty beyond 2026.

Ram’s move comes as longer vehicle loan terms have become the norm. Edmunds reports nearly 20% of new car loans are now 84 months, while over two-thirds fall between 60 and 75 months.

Although some automakers, like Kia, offer similar warranties, this unprecedented offer stands out in the full-size truck segment. Ford, GM, and Toyota currently dominate this market, providing five-year/60,000-mile powertrain coverage on their comparable models.

In addition to the warranty, Ram has refreshed its light-duty and heavy-duty pickups for 2025, introduced new sport truck variants, such as the Ram 1500 RHO, and updated its 2025 Chassis Cab line to support commercial buyers and upfitters.

Backed by Stellantis’ Pro One commercial vehicle organization, Ram continues to focus on product strength, commercial capability, and electrification to remain competitive in a shifting truck market.

Read More
More from Articles
GM CEO Mary Barra tells CNBC’s Mad Money that eyes-off driving is on track for 2028

GM CEO Mary Barra tells CNBC’s Mad Money that eyes-off driving is on track for 2028

- October 16, 2026
On the Dash: GM eyes-off driving is on track for 2028, CEO Mary Barra told CNBC’s Mad Money. Barra said GM is focused on personal vehicles after exiting the Cruise...
Slate Auto opens first showroom where shoppers can test drive its $24,950 electric pickup

Slate Auto opens first showroom for its $24,950 electric pickup

- October 16, 2026
On the Dash: Slate electric pickup test drives are now available at its first Experience Center in Chicago. The center shows the truck’s size, interior space, build quality and available...
China in your car? Why your vehicle is a national security risk

China in your car? Why your vehicle is a national security risk

- October 16, 2026
What if the next national-security threat isn’t coming through your front door, but through your driveway? Your car can collect sensitive data, communicate with outside networks, and rely on software...
Penske Automotive to go private in $16.3 billion deal

Penske Automotive to go private in $16.3 billion deal

- October 16, 2026
On the Dash: Penske Automotive is going private at a $16.3 billion enterprise value. Shareholders will receive $212 per share in cash, an 8.84% premium to Wednesday’s close. Closing is...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.