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On CBT News for April 29, 2020: Brian Pasch on What Dealers Should Focus on During the Recovery

Today on – Wednesday, April 29th, 2020:

Brian Pasch on What Dealers Should Focus on During the Recovery
On today’s show, we continue our ongoing Coronavirus Coverage with Brian Pasch, Founder of PCG Companies, author, and host of Auto Marketing Now. Brian and Jim talk about what dealers need to focus on while the industry continues to recover from the COVID-19 outbreak.

Brian PaschThe ‘New Normal’ at Auto Plants and Its Effect on Dealers
Carmakers are planning their returns to work over the next few weeks. American Honda plans to restart factories on May 4th, as do Toyota, Ford Motor Company, and FCA North America. Early to mid-May seems to be the target for timelines across the field. One thing is given, however: it will not be a return to the status quo. Toyota’s Chief Administrative Officer, Chris Reynolds, clearly expects things will be different. “There is no going back to the normal for the foreseeable future. We have to adjust to the new normal.” Read More

Brian PaschWhat Are Dealers Doing to Stay Busy with Slower Service Departments?
With social distancing, and “shelter-in-place” orders issued in many states, automotive service and aftermarket shops continue to operate, but under a different set of rules and expectations. Many auto dealer service centers continue to operate under the “essential business” designation. It is not business as usual, but it is still business. So what can dealer service departments do to stay busy and keep the doors open during this time? Read More

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