Todd Katcher, managing partner of Digital Dealership System, joins us in a CBT News exclusive interview to discuss his company’s latest innovations and the rebranding of PULSE, a cutting-edge leaderboard and motivation system for dealership staff. With years of experience in creating dealership tools designed to drive engagement and profitability, he shares how Digital Dealership System is helping dealerships transition from outdated manual processes to dynamic, tech-forward solutions that enhance both employee and customer experiences.
Key Takeaways
- Katcher emphasizes the transformative power of replacing traditional tools, like dry-erase boards and manual spreadsheets, with digital solutions that deliver real-time updates. The PULSE system provides instant data on key performance indicators (KPIs), sales figures, and staff rankings, all updated every 15 minutes directly from the DMS. This technology not only eliminates inefficiencies but also fosters a competitive spirit among employees by recognizing achievements with features like splash screens and personalized alerts. He shares examples of dealerships gathering around leaderboards to celebrate sales milestones, showcasing how the system motivates teams to strive for their goals.
- Digital Dealership System offers a versatile suite of tools designed for both frontline staff and management. The system includes three key components: staff-facing TV displays for real-time updates and motivation, desktop access for deeper insights and reporting, and mobile apps that empower employees to stay informed anywhere. Dealers can track individual and team performance across various metrics, from gross sales to service appointments, enabling tailored strategies for growth. Katcher highlights how dealerships have integrated the tools into daily operations, using them for everything from team meetings to recruitment, with prospective employees being impressed by the technology’s sophistication.
- Beyond operational improvements, Katcher notes how Digital Dealership System supports employee retention by creating a world-class work environment. By investing in technology that makes day-to-day tasks easier and more rewarding, dealerships can enhance job satisfaction and attract top talent. Katcher shares a story of a dealer using PULSE as a recruiting tool, impressing a candidate with its modern functionality and integration into the dealership’s ecosystem. This focus on employee experience aligns with the broader goal of creating dealerships that not only serve customers better but also foster a culture of innovation and pride among staff.
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