Dealers' #1 source for auto industry news, content, coaching & analysis

NADA Show 2025: Brad Title & Alex Gauthier | Gubagoo & Heuberger Motors

CBT News’ Jim Fitzpatrick held an engaging conversation at the 2025 NADA Show in New Orleans with Brad Title, President and Founder of Gubagoo, and Alex Gauthier, Director of Marketing for Heuberger Motors. The discussion centered on the launch of Curator, a cutting-edge Customer Data Platform (CDP) technology that enhances how dealerships utilize first-party data. Title shared insights on the importance of connecting systems for actionable insights, while Gauthier discussed the practical impacts of this new technology on dealership operations and marketing strategies.

Key Takeaways

  1. The introduction of Curator at NADA received positive feedback from dealers, who recognize the importance of using CDPs to connect data systems, enhance marketing efforts, and improve user experiences. This shift toward better first-party data utilization is seen as essential for future-proofing dealership operations.
  2. Gauthier explained how Heuberger Motors piloted Curator, sharing that its ease of use has helped sales teams better understand the significance of first-party data. The tool has enabled more effective engagement with customer information, streamlining campaigns and delivering actionable insights across teams.
  3. Security and partnership were emphasized as critical for leveraging data effectively. Title highlighted the need for robust data protection and the importance of vendors providing consistent support to ensure tools like Curator meet dealers’ expectations and operational demands.

Catch all of CBT News’ coverage of the 2025 NADA Show here.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners