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Ian Cruikshank

Ian Cruickshank: How important is photo and video interaction?

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  When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead...
newscast

How important is photo and video interaction? | How new cars...

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  On today's CBT Newscast for Wednesday, January 3rd, 2018: Ian Cruickshank: How important is photo and video interaction? When studying how customers research vehicles, there are...
Marketing

Don’t Get Owned Marketing Your Pre-Owned Vehicles

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What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles Dealerships love to compete on the amount of new inventory they...

Auto Marketing Now – Episode 14

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Ian Cruickshank - Vice President of Sales, Speed Shift Media