On the Dash:
- Hyundai is targeting 150 dealer-operated mobile service units nationwide by the end of 2026.
- Factory-trained technicians perform approved repairs and maintenance at customers’ homes or workplaces.
- Mobile service options are rising as dealers look to recapture customers lost to aftermarket providers.
Hyundai Motor America is supporting a national rollout of dealer-operated mobile service vans. The mobile fleet will handle routine maintenance and repairs, including oil changes, tire rotations, brake replacements, and software updates, at customers’ homes or workplaces.
The program launched publicly on May 26 with a goal of 150 active units on the road by year-end.
“The introduction of dealer-operated mobile service extends the current myHyundaiCare experience beyond the traditional dealership visit,” said Michel Poirier, Vice President, Aftersales and Customer Experience, Hyundai Motor America.
Hyundai says the expansion of its mobile service fleet will help meet customer demand. Hyundai’s U.S. sales topped 900,000 vehicles in 2025. Dealership service bays didn’t expand fast enough to keep up with demand.
How it works for dealers
Individual dealers will operate the mobile service vans, while Hyundai will provide guidance on equipping the vehicles with tools, software, and Dealer Management System (DMS) integrations.
Hyundai will also offer one-on-one coaching to participating dealers. Staffing, scheduling and service execution will be the dealership’s responsibility. Factory-trained technicians perform the work using genuine Hyundai parts. Customers book appointments through a participating dealer’s online service page.
Hyundai said the program is designed to keep routine maintenance in-network and strengthen owner loyalty over the life of the vehicle.
The rise of the mobile service drive
Hyundai joins a growing number of OEMs launching or expanding mobile service fleets.
Ford has deployed roughly 4,500 mobile service vehicles across its dealer network. Jim Sabino, Fixed Ops Director at All American Ford, called it the most advanced OEM deployment in the space during a recent appearance on CBT News’ Service Drive.
“Mobile services are a great opportunity to expand your footprint within your organization without expanding brick and mortar,” Sabino said. “It gives that convenience level that’s never really seen before at this level.”
Ford Mobile Service logged nearly 579,000 visits in the second quarter of 2025, a 21% year-over-year increase. Akins Ford in Winder, Georgia, completed more than 2,000 mobile visits in April 2026 with a fleet of more than 25 vans covering a 100-mile radius.
Mobile service fills a gap
Industry data shows why more automakers and dealers are expanding their mobile service units. Cox Automotive’s 2026 Fixed Ops and Ownership Study found dealer share of service visits has slipped from 33% to 29%.
A 2024 J.D. Power study found that 35% of mass-market customers chose an aftermarket provider because they could not get a timely dealer appointment.
Mobile service offers an opportunity to reach those customers who simply don’t want to bring their car into the dealer service department for routine maintenance and small repairs.
