TSLA305.9507.62999%
GM86.830-2.57%
F14.730-0.55%
RIVN16.3450.015%
CYD47.6652.545%
HMC30.545-0.135%
TM191.205-1.63%
CVNA58.530-7.79%
PAG221.930-1.51%
LAD394.610-32.87%
AN215.425-14.555%
GPI300.480-57.48999%
ABG236.915-11.345%
SAH100.310-12.35%
TSLA305.9507.62999%
GM86.830-2.57%
F14.730-0.55%
RIVN16.3450.015%
CYD47.6652.545%
HMC30.545-0.135%
TM191.205-1.63%
CVNA58.530-7.79%
PAG221.930-1.51%
LAD394.610-32.87%
AN215.425-14.555%
GPI300.480-57.48999%
ABG236.915-11.345%
SAH100.310-12.35%
TSLA305.9507.62999%
GM86.830-2.57%
F14.730-0.55%
RIVN16.3450.015%
CYD47.6652.545%
HMC30.545-0.135%
TM191.205-1.63%
CVNA58.530-7.79%
PAG221.930-1.51%
LAD394.610-32.87%
AN215.425-14.555%
GPI300.480-57.48999%
ABG236.915-11.345%
SAH100.310-12.35%

The driving force behind diversity in the automotive industry – Damon Lester, Pres. of NAMAD

How do we hold these companies accountable?

Recently, CBT News was on-site at the 2021 (NAMAD) National Association of Minority Automobile Dealers Convention. In this interview, Jim sits down with the President of NAMAD, Damon Lester. The pair discusses diversity in the automotive industry.

The horrific death of George Floyd shocked the world. Lester says this caused corporate America, individually and collectively, to make a change. He says one of the questions they continue to ask was, how do we hold these companies accountable? Lester stated that Attorney Ben Crump shed some light that the “fight will continue”. The goal of equality has to stay at the forefront not just for the people of color but for everyone.

There are 18,000 dealerships, 265 have black dealers, 580 plus have Hispanic dealers, and 260 have Asian American dealers. Ninety-four percent of all dealerships purchased are owned by non-minorities. Lester says there has to be a need, a want, and a plan. With NAMAD, 99% of the organization dealerships are first-generation. He says we need to have people continually take a chance.

Historically, Lester says the challenge has been having the access to capital, to be able to operate and get stores, when they become available.

Stay tuned for more coverage of the 2021 NAMAD Convention!


Did you enjoy this on-site coverage of the 2021 (NAMAD) National Association of Minority Automobile Dealers Convention? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Daily Automotive News
Group 1 fuels Atlanta expansion with Hennessy acquisition

Group 1 fuels Atlanta expansion with Hennessy acquisition

- July 30, 2026
Group 1 Automotive has signed a definitive agreement to acquire Hennessy Automobile Companies, adding 10 luxury and import dealerships in metro Atlanta. The deal, expected to close by the end...
The auto industry's quiet power grab – nobody's connecting these dots

The auto industry’s quiet power grab – nobody’s connecting these dots

- July 29, 2026
Last night, my Ford Bronco did what millions of modern vehicles now do without a second thought—it installed an automatic software update. The next morning, I discovered something I never...
Long-Lewis adds Kia and GMC franchises through Alabama expansion

Long-Lewis adds Kia and GMC franchises through Alabama expansion

- July 28, 2026
Long-Lewis Automotive Group has acquired Bramlett Kia and Bramlett GMC in Decatur, Alabama, from Jim Bramlett in a transaction that closed in July 2026. The dealerships have been renamed Long-Lewis...
ZT Automotive expands luxury portfolio with Charlotte dealership acquisition

ZT Automotive expands luxury portfolio with Charlotte dealership acquisition

- July 27, 2026
Badar Family Office, which operates ZT Automotive, acquired McLaren Charlotte and Rolls-Royce Motor Cars Charlotte from Daniel Desantis, Ryan Moreno and Ryan Wildrick in a transaction that closed on July...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.