TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%

The driving force behind diversity in the automotive industry – Damon Lester, Pres. of NAMAD

How do we hold these companies accountable?

Recently, CBT News was on-site at the 2021 (NAMAD) National Association of Minority Automobile Dealers Convention. In this interview, Jim sits down with the President of NAMAD, Damon Lester. The pair discusses diversity in the automotive industry.

The horrific death of George Floyd shocked the world. Lester says this caused corporate America, individually and collectively, to make a change. He says one of the questions they continue to ask was, how do we hold these companies accountable? Lester stated that Attorney Ben Crump shed some light that the “fight will continue”. The goal of equality has to stay at the forefront not just for the people of color but for everyone.

There are 18,000 dealerships, 265 have black dealers, 580 plus have Hispanic dealers, and 260 have Asian American dealers. Ninety-four percent of all dealerships purchased are owned by non-minorities. Lester says there has to be a need, a want, and a plan. With NAMAD, 99% of the organization dealerships are first-generation. He says we need to have people continually take a chance.

Historically, Lester says the challenge has been having the access to capital, to be able to operate and get stores, when they become available.

Stay tuned for more coverage of the 2021 NAMAD Convention!


Did you enjoy this on-site coverage of the 2021 (NAMAD) National Association of Minority Automobile Dealers Convention? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Daily Automotive News
The government wants to track every mile you drive, and call it 'fair'

The government wants to track every mile you drive, and call it ‘fair’

- April 29, 2026
The next big fight over your car isn’t about gas prices, emissions, or even electric vehicles. It’s about something much bigger, who controls the road, and who controls you while...
Tasca Automotive Group acquires Lincoln dealership in Clearwater from AutoNation

Tasca Automotive Group acquires Lincoln dealership in Clearwater from AutoNation

- April 28, 2026
Tasca Automotive Group has expanded its Florida presence with the acquisition of AutoNation Lincoln Clearwater, adding its first Lincoln franchise in the Tampa Bay market. The transaction, which closed on...
Baumann Auto Group

Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

- April 24, 2026
Ohio-based Baumann Auto Group has acquired Firelands Chevrolet of Norwalk from Patrick O'Brien of Firelands Auto Group, expanding its footprint in northern Ohio. The transaction closed on March 25, 2026,...
Tesla is winning the self-driving race – so why is Washington trying to slow it down?

Tesla is winning the self-driving race – so why is Washington trying to slow it down?

- April 24, 2026
Washington has a messaging problem on self-driving cars—and it’s becoming impossible to ignore. Regulators and politicians keep telling Americans that autonomous vehicles are the future. Safer roads. Fewer accidents. Smarter...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.