After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of 1.8 percent. And at the end...
Have you ever hired someone only to be disappointed with their performance? If so, you may have only yourself to blame. Good talent is hard to find these days, which...
Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most profitable customers (MPCs). Meanwhile, the bottom...
In another push for fair trade, President Donald Trump is encouraging his team to “slap 25 percent tariffs on foreign cars” as a part of his strategy to gain support...
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...
Rory Vaden, Co-Founder of Southwestern Consulting, Joins the network to talk about overcoming procrastination and developing good discipline and how mastering a balance in the workspace can help you take...
Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget van Kranlingen has said, “The last...
Many automotive analysts have projected a decrease in the number of cars sold this year. The primary reason given for this was the fear of rising interest rates, monthly payments,...
Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit.
Retailers have relied on scarcity marketing for decades to attract customers,...
Typically, by the end of the sales experience, when a representative at the dealership asks a customer if they would like to purchase an extended warranty, it is safe to...