Tailoring your automotive marketing for 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Headlines
The National Retail Federation projects retail sales growth in 2021 with effective vaccine rollout
The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on...
Brian Pasch on the benefits of transparency in modern retailing
Today, we welcome back auto marketing expert Brian Pasch to the show. Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now....
Five Star Dealer Awards recognize those at the peak of customer service
On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely high standard of customer service as...
FCA North America pleads guilty in labor corruption scandal
On Monday, an executive for Fiat Chrysler North America acknowledged that the carmaker indeed conspired to pay in excess of $3.5 million in bribes to union leaders over the course...
How digital retailing can personally tailor the car buying experience for customers – Bob George, Dealer.com
A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry insights with Bob George, Assistant Vice...
Lithia Motors & Driveway (LAD) Adds $430 Million of Revenue in Key Southeast Region
MEDFORD, Ore.--Lithia Motors & Driveway (NYSE: LAD) announced it has acquired five locations in Florida, all serving the greater Tampa market. The acquisition is expected to add $430 million in...
Justin Guarini discusses the 4 factors for improving confidence in automotive sales
On the inaugural episode of Straight to the Point, host Frank Lopes has a conversation with Justin Guarini, Originator of the Core Confidence Method and CEO of Profit Under Pressure....
How active listening leads to increased engagement
If your natural instinct is to provide advice or an immediate solution to a problem, then you could unintentionally be doing more harm than good. The Harvard Business Review did...
Third round of stimulus checks nears Congressional approval
On Saturday, the House narrowly passed a $1.9-trillion-dollar pandemic relief and stimulus package that could see payments sent to American households in March. The House vote squeaked by with a...
