Measuring the success of digital retailing tools with Google Analytics
On the latest episode of Auto Marketing Now, host Brian Pasch shows dealers how to inspect their website to see if digital retailing tools are being effective based on Google...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Headlines
Mercedes-Benz of Atlanta South has been acquired by Jim Ellis Automotive Group
Georgia-based Jim Ellis Automotive Group has acquired Mercedes-Benz of Atlanta South. The store was purchased on March 24 from Swickard Auto Group. Though terms were not disclosed, Jim Ellis plans...
Dealer Advantage: How to offer flexibility to car shoppers & maximize profits
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive and Kevin Frye, Marketing Director for Jeff Wyler Automotive Family, discuss what dealers are...
Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience
The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied...
How to streamline the reconditioning process in a banner sales market
Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality, or cost when it comes to...
The importance of having an in-person experience in a digitized car buying journey
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing...
How car dealers can build a successful culture through ‘extreme accountability’
On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Alex Flores, Founder of AF Dealer Consulting, to discuss how car dealers can implement...
Highlights from Cox Automotive’s Q1 2021 U.S. Auto Sales Webcast
This week, Cox Automotive released its Q1 2021 U.S. Auto Sales Webcast. The session covered a variety of industry topics including an update on the economy, market performance of new...
It is time to stop debating & hire a digital marketing manager for your dealership
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in...
Dealer associations sue Illinois Secretary of State over direct-to-consumer sales
On Friday, two auto dealer associations filed suit in Illinois against the Secretary of State and two carmakers, formally requesting that the legal system enforce state laws regarding automotive sales...
