According to an Auto Trader report, the number of people interested in buying a “Chevy Convertible Corvette” has increased by 120% since the release of the “Barbie” trailer.
In a time when we essentially travel by computers on wheels, the trend was found through data analysts from social media and auto auction websites, citing more people want to return to the basics.
Mckeel Hagrety, CEO of the vehicle enthusiast company Hagerty, revealed how video games, television, and movies inspire a new generation of passionate car collectors in addition to the summer months’ rising interest in classic cars.
And, while the vehicles that drivers want are getting older, the people behind the wheel are getting younger. According to Hagerty, there is a noticeable movement in the interest in vehicles from the baby boomer generation to the next generation. “Specifically, cool-looking, entertaining-to-drive vehicles like convertibles and classic off-roaders.”
Hagerty states, “We now have a marketplace with both online and live auctions because of the company’s expansion into media, entertainment, and events. When we consider growth, we are not a huge firm that makes acquisitions. There are plenty of chances, but remember that in business, your ability to say no is frequently more important than your ability to say yes.”
He continues, “The best companies avoid chasing rainbows. I, therefore, concentrate on the consumer experience. We only engage in areas where we can significantly improve or provide an excellent client experience. When presented with possibilities that would be simple to profit from, we frequently decline them unless we can offer a superior client experience.”
