On the Dash:
- Dealers can expand certified inventory to include older and non-GM vehicles.
- Omnichannel tools allow seamless online and in-store sales experiences.
- GM-backed warranties and service support give dealers a competitive edge over online-only platforms.
Starting June 2, U.S. GM dealers will sell all Chevrolet, Buick, and GMC certified used vehicles through the CarBravo platform. The move consolidates programs that have been active for more than three years and makes CarBravo GM’s sole certified used-vehicle platform for these brands.
It is important to note that Cadillac and GM Canada will maintain separate certified-pre-owned programs.
The consolidation comes as the U.S. used-vehicle market continues to grow. Vehicles on the road now average 12.8 years old, and 38 million used vehicles are forecast to sell in 2026, including 20 million through retail channels, compared with 15.8 million new vehicles. Shoppers increasingly expect seamless digital experiences, transparent pricing, and flexible online or in-store options.
John Fitzpatrick, head of CarBravo at GM, told CBT News, “CarBravo delivers the certified used vehicle shopping experience in line with how people actually shop today. It provides more choice across more price points, a mix of online and in-store shopping options, and the peace of mind that comes from GM-backed inspections, great warranty coverage, and a large network of dealer service support.”
CarBravo allows dealers to certify and sell GM and non-GM vehicles while giving customers the flexibility to shop online, in-store, or both. Every vehicle undergoes a comprehensive inspection and reconditioning, and includes roadside assistance and access to GM’s nationwide service network of more than 4,000 locations.
The platform offers two warranty tiers:
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Bravo Tier: Covers vehicles up to 10 years old with fewer than 100,000 miles and includes a 12-month/12,000-mile limited warranty starting after OEM coverage.
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Budget Tier: Targets value-focused buyers with vehicles 10–15 years old, under 150,000 miles, and offers a 30-day/1,000-mile powertrain warranty.
Since its launch, CarBravo dealers have sold more than 200,000 vehicles. In January, CarBravo dealers sold 2.3 times the certified volume of traditional CPO dealers. According to GM, Over 70% of buyers were new to the selling dealer, and 48% had never purchased from any GM dealer. Leads through November 2025 resulted in more than 6,200 new vehicle sales, averaging over 550 per month, across more than 750 dealers in all 50 states.
GM aims to compete with online sellers like Carvana, which delivered 596,641 vehicles in 2025, while CarBravo has sold roughly 216,000 vehicles since 2023. Dealers such as Mohawk Chevrolet in New York report a 52% increase in used-car sales over two years, attracting buyers previously unfamiliar with the dealership.
