For decades, the F&I department of every dealership has had the reputation among car buyers as being some horrible financial black hole whose very existence is meant to get car...
We all know the old saying…a customer has a good experience and they tell one person. They have a BAD experience and they tell 10 people. If this bad experience...
Car buyers span generations and yet there are huge disparities in how much knowledge each generation has with regard to how financing a car actually works. Good news, though, as...
The Tide is Changing For Millennial Car Buyers
80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000 Baby Boomers are entering retirement each...
The car financing process has always been one of stress for potential car buyers. They have selected the car of their dreams, and now a representative from the finance department...
Dealerships across the country struggle with turnover for a variety of reasons…commission-heavy compensation, long hours, lack of respect from management or owners, lack of professional respect among peers. The list...
It’s safe to say that nearly all dealerships have an online presence (or they should!). They have inventory listed, online chat for the salespeople to connect with shoppers, and you can...
It’s been said that the next 5-10 years of technology innovation will move faster than that of the past 100 years. Think about that for a moment…how long did it...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
Automotive Warranty Network specializes in manufacturer warranty for the majority of Major Manufactures to help save money by a tracking process. Lisa Reinecker, President and Chief Executive Office at AWN,...