Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the customer experience in your service drive as well as what inspired her to write "15 Ways to Communicate Better in the Service Drive" for Car...
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for...
Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever social media tactics and what you...
Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual sales of more than $1 billion,...
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process for customers, industry regulations, and F&I Manager training.
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Joe Gumm sat down with Stephen Hardy, Digital Marketing Specialist at Force Marketing to discuss his recent content series for CBT News entitled, "Turn Down-Time Into a Digital Savvy Sales...
We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon when it comes to appealing, attracting,...
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
True or False: The most important person at a dealership (when it comes to handling phone calls) is the receptionist. Hear what Mike Haeg had to say when we asked him...