As a generation, they have been called everything negative you can think of: lazy, entitled, selfish, shallow, narcissistic. However, another name they are called that's a little more popular is...
We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
A few days ago, numbers for the final month of 2017 came out. The seasonally adjusted annualized sales rate for dealerships across the U.S. was 17.2 million, according to Edmunds....
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess...
Some of the hottest trends and topics from 2017 aren't going away any time soon in 2018. In fact, some of them are just now starting to pique the interest...
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Joe Gumm speaks with Cory Mosley author, speaker, and expert in the auto retail space and the Host of Progressive Retail on CBT News about virtual sales training, online auto...
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...