We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's...
According to some, January was supposed to be a "ho-hum" month, with consumers relaxing from December's big final sales push. However, it wasn't like that, even with just 25 selling...
As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using...
When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends...
Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with customers on social media, but you...
Digital retail got a lot of traction in 2017, with consumers handling more of the car buying process online than they've ever done before. However, will that continue to gain...
Although it's a new year, it's a problem that continues: high turnover with sales departments at dealerships around America. In trying to figure out why, Steve Munyan, President of Hire...
CaaS: Cars as a Service. It's a model that's becoming very popular, very fast. But how does it help dealers? Zack Klempf, CEO and Founder of Selly Automotive, says customers...
With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly add up," says Max Zanan, Founder...