CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief efforts, stair-step incentive programs, consumer trust, and more.
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership had a “country club” atmosphere and...
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device? Roman Dobrik, CTO and Co-Founder of...
Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or on a social media platform. According...
We always hear the phrase, "dealers need to prepare for the future." I'm sure your dealership would have differing opinions on tips, trends and techniques when compared to the 17,499...
We know it's another month from now, but if you haven't thought about the next Holiday three-day weekend, maybe you should. It's Thanksgiving, but according to numbers from the last...
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want?...