Today on CBTNews.com – Tuesday, October 29th, 2019:
Practical Solutions to Help Dealers Solve Their Most Frequent Digital Retailing Dilemmas – Mo Zahabi, Cox Automotive
On today’s show, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim continue their conversation about how dealerships can implement digital retailing strategies, common mistakes in this space, and practical solutions to solve them. Watch Now
Delivering Convenience and Consistency as Part of the Dealership Experience
Often what makes one dealership stand out from the others is not their product but their service. In today’s world of individualized marketing, customers are used to shopper-centric buying journeys and are highly sensitive to any perceived pain points along the way to a purchase. Ensuring convenience and consistency are two ways to build customer loyalty and boost return visits. Read More
Are You Out-Performing the Competition in Digital Retailing?
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who is famous for its approach to automotive retailing, recent announcements about closing stores only places greater emphasis on online sales. Read More