Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO | Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy | 3 Simple Ways to Help Retain Your Millennial F&I Managers

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Today on CBTNews.com – Thursday, October 10th, 2019:

newscastCheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO
On today’s very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation’s corporate headquarters in sunny Ft. Lauderdale, Florida to be with the one and only Ms. Cheryl Miller, new CEO of AutoNation. Cheryl is AutoNation’s first female CEO, and in fact, the first-ever female CEO of a publicly-traded auto group. Cheryl has been with AutoNation for the past eleven years, including spending the last five as CFO. In part one of their conversation, Cheryl discusses her automotive background and ground-breaking rise to CEO. Watch Now

newscastFive Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video. So, how influential is YouTube regarding dealership marketing? Take a look at these stats. Read More

newscast3 Simple Ways to Help Retain Your Millennial F&I Managers
Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a car. How Gen X-ers handle their money. What the newest entrants in the car buying segment, Gen Z, view car ownership in general. It keeps sociologists busier than ever. Some would say we are on analysis overload. Agreed. Read More

 

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