CBT News Week In Review for Friday, March 22nd, 2019:
Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital
On today’s show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense of how they utilize their marketing and lead handling strategies. We explored the findings with Glenn and got his insight into what successful dealers are doing right, and how to see bigger returns from your marketing budget. Watch Now
7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce Tulgan, RainmakerThinking
CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today’s show, Bruce discusses what he calls ‘the undermanagement epidemic’. He breaks down the seven common leadership challenges that managers face, how to identify under management at the dealership and practical strategies to improve your leadership skills. Watch Now
Chevy Dealer Tim Roberts Discusses the Challenges Ahead and Becoming a MotorTrend CPO Dealer
According to numerous projections, the retail auto industry is on track to face some tough challenges this year. Which means it’s more important now, than ever, to utilize every department in your dealership to its fullest potential. On today’s show, we have Tim Roberts, partner at Champion Chevrolet of Avon. We discuss how dealers can maximize gross profit in all areas of the dealership, and the importance of offering a certification on non-brand vehicles. Watch Now
Cody Lusk & Chairman Howard Hakes of AIADA Talk Tariffs, Trends, and the Future of the Retail Auto Industry
On today’s special edition of CBT News, we’re happy to have Cody Lusk, President and CEO of the AIADA and the newly installed 2019 chairman, Howard Hakes. Cody and Howard discuss challenges facing the auto retail industry, including tariffs, consumer confidence, and trade. Watch Now
