CBT News Week In Review for Friday, March 22nd, 2019:
On today’s show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense of how they utilize their marketing and lead handling strategies. We explored the findings with Glenn and got his insight into what successful dealers are doing right, and how to see bigger returns from your marketing budget. Watch Now
CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today’s show, Bruce discusses what he calls ‘the undermanagement epidemic’. He breaks down the seven common leadership challenges that managers face, how to identify under management at the dealership and practical strategies to improve your leadership skills. Watch Now
According to numerous projections, the retail auto industry is on track to face some tough challenges this year. Which means it’s more important now, than ever, to utilize every department in your dealership to its fullest potential. On today’s show, we have Tim Roberts, partner at Champion Chevrolet of Avon. We discuss how dealers can maximize gross profit in all areas of the dealership, and the importance of offering a certification on non-brand vehicles. Watch Now
On today’s special edition of CBT News, we’re happy to have Cody Lusk, President and CEO of the AIADA and the newly installed 2019 chairman, Howard Hakes. Cody and Howard discuss challenges facing the auto retail industry, including tariffs, consumer confidence, and trade. Watch Now