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Martin Management Group President Chad Martin Discusses the State of the Industry and Being a Black Dealer in America Today

Today on – Tuesday, June 16th, 2020:

Martin Management Group President Chad Martin Discusses the State of the Industry and Being a Black Dealer in America Today
On today’s show, we’re pleased to welcome President of Martin Management Group, Chad Martin. In this segment, Chad speaks to CBT’s Jim Fitzpatrick about how his business has changed since the year began, digital retailing, being a black dealer in today’s America, and more.

Chad MartinRV Sales Surging During Pandemic Recovery
More RVs and travel trailers are being sold this spring and early summer than the same time frame last year, according to RV dealerships in the United States. Compared with last May, traffic at two RV dealerships in Austin, Texas owned by Mike Regan have seen an increase of 30 percent. His stores aren’t alone – RV retailers across the nation are seeing a spike in traffic and sales for campers and travel trailers, both motorized and towed. Read More

Chad MartinRoad to the Sale: The Digital Retail Checklist
Whether you need DR depends on your dealership’s growth plan.  If you see COVID as creating a new normal where DR will be more common, then DR might be a good choice for you.  If you are still suffering from limits on how many people you can have in your showroom, then DR might be for you.  If you think that the world is changing and you want to capture the different ways people shop, then, again, digital retail might be for you.  You get the point… Read More

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