Today on CBTNews.com – Monday, July 29th, 2019:
Why Dealers Should Invest in More Training for Their F&I Staff – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 2)
On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we talked about how F&I fits into the dealership’s digital retailing strategy. In this segment, we discussed how to motivate your F&I staff, and the benefits of investing in more training and coaching for the department. Watch Now
Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing Study
On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox Automotive included responses from 1,200 individuals made up of dealership and non-dealership employees. The professions, as well as the age groups, vary (Generation X through Generation Z). Read More
Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the “social” in “social media” requires dealerships to find new ways to connect with their customers. This challenge, however, is also an opportunity to build value in the customer’s mind before they ever step foot inside the dealership. Here are a few “Do’s and Don’ts” to keep in mind when it comes to your dealership’s social media strategy. Read More
