CBT News Week In Review for Friday, July 19th, 2019:
The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda
We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership Attribute Every Dollar Spent on Advertising?” Watch Now
Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken, CX Expert and Best Selling Author
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we told you that customers don’t always want to be surprised? In this segment, we talk to Shep Hyken, customer experience expert and New York Times Best-Selling author of “The Amazement Revolution”. Shep discusses a recent article he published entitled, The Difference Between “Surprise and Delight” and Just “Delight”. Watch Now
The Importance of a Dealership’s Unique Digital Retailing Process – Tim Cox, CarNow & Drew Tutton, Ed Voyles
Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of digital retailing. With approximately 70 to 80 percent of customers beginning their car buying process online, Drew shares what the consumer expects from the dealership when they hear ‘digital retail’ and how the digital world has helped them sell cars. Additionally, Tim states how every dealership’s process is going to be different which is why CarNow’s process includes sitting down with a dealer and looking at their process and their staff in order to determine the methods that are going to be best for their dealership. Watch Now
How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler
We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and the considerations that lead them to their continuous expansions. Aaron says that since the recession the automotive industry has had a great run and they believe that all signs are pointing towards the continuation of these trends within the industry. With the SAAR staying above 17 million and the great people within their dealership Aaron tells that they would love to continue their current dealership growth. Watch Now
