Today on CBTNews.com – Wednesday, July 10th, 2019:
Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? – Adam Marburger & Paul Brown, Ascent Dealer Solutions
Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent Dealer Services, and Paul Brown, Vice President, to discuss solutions, training, and digital retailing within a dealership’s F&I Department. Watch Now
Common Mistakes in Digital Retailing and How to Avoid Them
Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive industry is no different. Much has been said on how dealerships can break into the digital arena and start engaging successfully with their customers online. It’s time to turn the spotlight onto the other side of the coin: common mistakes dealerships make when taking to the virtual stage and how these mistakes can be avoided. Read More
Four Reasons Why Manufacturers Need to Re-Evaluate Mandated Renovations
In 2012, a San Diego Tribune article revealed that auto dealers in the region of Escondido spent $10 million to $12 million on dealership renovations and expansions. While city officials were happy for the seeming boost in auto sales due to these renovations, industry analyst, David Whitson remarked on the harmful impact these mandates could have on smaller automobile dealers. Seven years later, not much has changed. Read More
