Today on CBTNews.com – Thursday, January 30th, 2020:
Dale Pollak’s New Approach to Greater Profitability in Your Used-Car Department
On today’s show, we’re pleased to welcome Dale Pollak, Founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News. Dale is no stranger to CBT, and today we are eager to discuss his brand new book “Gross Deception: A Tale of Shifting Markets, Shrinking Margins and the New Truth of Used Car Profitability.” We’ll also hear Dale’s take on the used vehicle and inventory trends should dealers keep an eye on in 2020. Watch Now
Your Top Digital Strategy for 2020 is in the Dealership
Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new delivery options driven by Carvana, Vroom and other alternate models. The buzz and investment continue to grow, with Vroom recently snagging another $245M in funding. In fact, if you were going to choose a singular theme for 2019 it would have to be the rise of online sales. Read More
Four Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software or paid ads, your marketing budget is probably ballooning as this article is being written. What if you could save money on some of your marketing efforts, particularly training? The world of marketing is ever evolving, and it is crucial for your employees —as well as yourself—to stay current on marketing trends, especially related to the automotive industry. Read More
