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CBT Automotive Newscast for February 10, 2020

Today on – Monday, February 10th, 2020:

Brian FinkelmeyervAuto’s Brian Finkelmeyer Discusses Key Challenges and Opportunities on the Horizon for New Car Dealers
On today’s show, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of Conquest for vAuto, an innovative solutions company for your dealership’s new and used vehicle operations. Watch Now

Brian FinkelmeyerFord Dealer in Town of 700 Finishes 33rd in the Nation
At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just outside a town of just over 700 on Maryland’s Eastern Shore — experienced a watershed moment when it finished No. 33 in the United States based on volume sales. Throughout the annual sales drives for Preston Ford, which officially reached Mission: Possible 7 upon completion of the 2019 slate, iFrog Digital Marketing has been a driving force behind the scenes. iFrog Digital Marketing, which offers digital marketing solutions primarily for car dealerships and a host of other industries throughout the U.S., has undergone considerable growth alongside Preston Ford. Read More

Brian Finkelmeyer5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they’ve done before coming to your lot, most customers are shy to start, afraid to commit or bungle the deal. As a salesperson, your job is to break the ice and get the ball rolling. Here are five ways you can break the ice and start things on the right foot. Read More

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