How Digital Contracting Helps Deliver a Seamless Customer Experience | How Fleet Sales Affect Residual Values | Why Your Customers Write 5-Star Reviews

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On today’s CBT Newscast for Monday, April 16th, 2018:

How Digital Contracting Helps Deliver a Seamless Customer Experience – Jason Barrie, Dealertrack
During The NADA show this year CBT News was able to have a great interview with Jason Barrie, Vice President and General Manager at Dealertrack. We discuss his thoughts on consumers buying trends, dealership online visibility and what dealerships can do better to deliver a seamless customer experience. Watch Now

Customer Reporting Made Easy with CRM Connected App – AutoLoop
Patrick Kelly, Partner at Autoloop, and Russ Beckenstein, Vice President of Front-End Solutions, Join CBT News on camera to talk everything NADA and what AutoLoop is looking forward to this year. Watch Now

How Fleet Sales Affect Residual Values
Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer side. Fleet sales are generally stable and profitable for manufacturers, and can be for dealers as well. Fleet sales have also (at times) been credited with keeping factory doors open. That being said, fleet sales have a ripple effect throughout the auto industry. Much like the wake of a giant ocean liner, the effects of fleet sales can be felt by everyone in the industry, for good or bad. Read More

Why Your Customers Write 5-Star Reviews
What motivates your customers to write absolutely glowing reviews – those five-star shout-outs that attract more customers to your lot? At a time when eight out of 10 shoppers use online car reviews and car dealership reviews to inform their purchase, this is no small question. So, at DealerRater, we decided to find answers. The headline: your people make the difference. Read More

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