Today on CBTNews.com – Thursday, April 4th, 2019:
Consumer Confidence Remains High Despite Sluggish First Quarter Numbers – Patrick Manzi, NADA Senior Economist
Q1 in the auto retail industry has come to an end and there has been a lot of speculation as to what the numbers will look like. Well, here to give us an in-depth analysis of 2019’s first quarter auto sales is Patrick Manzi, PhD., a senior economist for NADA. Watch Now
Toyota’s Lentz Regarding Tariffs: “I’m Confident They’ll Make the Right Decision”
There is no question the Trump administration’s auto tariff threats have been looming over consumers and the auto industry for months. In March, Toyota Motor North America’s CEO Jim Lentz reported that as long as the administration takes production, employment, and sales into account, he is “confident” it will make the right decision. Read More
The Hierarchy of Marketing on Your Website
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before making their final decision. Various studies over the years have shown that a large percentage of car buyers use their mobile phones to compare prices and models while they are physically present at the dealership or their lot. If your website does not have a clear call to action or message and it is cluttered, then users won’t be sticking around for long. Read More
