Looking back at 10 years of CBT News
2022 marks the 10th anniversary of CBT News, your #1 source for auto industry news and content. CBT aired its first newscast on December 2, 2012, and has been delivering news, trends, best practices, and great interviews with many people who make this industry so incredible.
In fact, CBT News has conducted over 5,000 exclusive interviews viewed by over a million people in the last ten years. In light of this achievement, the CBT production team highlighted some of the most notable people and their interviews on the network in a two-part retrospective.
We’d also like to thank all the people who have supported us and made it possible for us to provide you with news and information that helps you run your dealership better.
And a special thanks to our advertising partners who continue to believe in our mission and our loyal subscribers who have supported us with their feedback and suggestions. We love hearing from you. So, from our family to yours, we’d like to wish you all a very happy and healthy New Year!
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler, Jeep, and Ram, discusses the significance of understanding first-party data with reference to dealers’ marketing efforts on today’s Inside Automotive. Read More
Tips and tricks to make your used car dealership standout online
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their adoption of digital path-to-purchase experiences – and 90% say they expect to continue or accelerate digital retailing at their dealership.” The unprecedented times pushed independent dealerships to intentionally leverage digital technology like never before. Whether it was sourcing used vehicles via online wholesale platforms or leveraging digital retail to allow consumers to start the car buying process online. Read More
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need to keep up with those changes by measuring and adapting to what they see. Marketing KPIs (key performance indicators) are one way to gauge whether your dealership is on the right track. Read More
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