Top Stories
Tesla ramps up AI spending to $25B, signals near-term cash pressure. Read More
Amazon Autos expands to six brands, reshaping online car buying. Read More
Rivian begins R2 production, taking aim at traditional dealerships. Read More
More drivers turn to EV rentals as gas prices top $4. Read More
Featured Interviews
Scott Simons powers massive 280% gain at once-struggling Chevrolet GMC store
Just months after acquiring an underperforming Chevrolet GMC dealership in a small North Carolina market, Scott Simons and his team at Simons Chevrolet GMC have achieved 280% of their new vehicle sales objective through Chevrolet, tying them for number one in the zone for volume. While sales and service are up 258% overall, parts have climbed 150%, numbers that have turned heads across the region and caught the manufacturer’s attention. Watch the full segment here.
Dealers risk wasting marketing dollars without trained oversight
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little trained oversight. On this episode of CBT Now, auto marketing expert and CEO of PCG Digital, Glenn Pasch, joins us to share his insight on how dealerships can maximize their marketing budget. Watch the full segment here.
Transparency trouble: How top dealers win trust from the start
The automotive retail industry is facing a transparency tipping point. Today’s car buyers are better informed than any previous generation, and they are losing patience with dealerships that still rely on outdated sales tactics built on misdirection and withheld information. On today’s episode of F&I Today, Paul Brown, Vice President of Ascent Dealer Services, explains why transparency matters and how dealers can quickly make it a standard practice to gain customer trust. Watch the full segment here.
