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The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

Phone Ups and Internet Leads

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On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege, not a right.

How to handle customers who are reluctant to give referrals

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On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.

Follow-Up Calls

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On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.

Four of Tom’s Favorite Scripts

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On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better prepared for any situation on the phone or on the sales floor.

Getting Customers from Keyboard to Showroom (Part 3)

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  On this week's episode of the Tom Stuker Show, Tom invites Mark Gilbert, CEO of The Automotive Training Network, to discuss digital opportunities and some of the ways you might look at them in part 3 of Tom's series on getting customers from the...

Getting Customers from Keyboard to Showroom (Part 2)

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In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management, and high-level BDCs with his new series, "How to Move the Customer from their Keyboard to your Showroom."

How to Move the Customer from their Keyboard to your Showroom

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On this week's episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series, "How to Move the Customer from their Keyboard to your Showroom."

How to Communicate Effectively with your Customers

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On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.

Delivery Prospecting Form

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On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique to build sales during two specific times of the year: from May 15th to June 15th, and from November 15th...

12 Steps to Making an Outbound Call

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The phone can either be the most powerful sales tool in the dealership or the most misused. On this week's episode of the Tom Stuker Show, Tom gives 12 steps to making an outbound call so you can turn phone phobia into phone success.

Preparing for a Managed Floor

On this week's episode of the Tom Stuker Show, Tom goes over why you're probably not ready for a managed floor and what you...

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Now’s the Time to Think Managed Floor

In this week's Tom Stuker Show, Tom introduces his new series, "The Managed Floor," which will cover pros and cons, every objection, and benefits...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
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4 Opportunities That Create More Sales

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The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
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The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
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Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...