Home Shows The Tom Stuker Show

The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

How to Handle Customers Who Are Reluctant to Give Referrals

referralsvideo
On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.

Effective Delivery Prospecting

delivery prospectingvideo
On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.

How to Be More Proactive in Sales

employeesvideo
On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes to your sales process.

How to Hire Employees Effectively

employeesvideo
On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part of your winning sales team and how you more effectively.

How to Effectively Handle Orphan Owners

orphan ownersvideo
 On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your dealership whose salesperson is no longer with you.

Effective Communication with Your Customers

communicationvideo
  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.

Program Yourself to Sell 20 Units a Month

20 unitsvideo
On this week's episode of the Tom Stuker Show, Tom explains how you can give yourself the best chance to succeed by programming yourself to sell 20 or more units a month.

Delivery Prospecting Form

prospectingvideo
On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique to build sales during two specific times of the year: from May 15th to June 15th, and from November 15th...

How to Move the Customer From Their Keyboard to Your Showroom

customervideo
On this week's episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series, "How to Move the Customer from their Keyboard to your Showroom."

Phone Ups and Internet Leads

internet leadsvideo
On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege, not a right.

Priority of Calls

On this week's episode of the Tom Stuker Show, Tom goes over which type of calls should be at the top of your list...

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...
Brian Benstockvideo

Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura....
Boniface Hiers Kiavideo

How Boniface Hiers Kia is Changing its Business Strategy to Protect Staff and Serve...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Justin Jarek, General Manager of Boniface Hiers Kia in Melbourne, Florida....
Paul Potratzvideo

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Pete MacInnisvideo

On CBT News for April 7, 2020: Do Dealers Have the Right Tools For...

Today on CBTNews.com - Tuesday, April 7th, 2020: Do Dealers Have the Right Tools For Digital Retailing? - Pete MacInnis, eLEND Solutions On today's show, we...
used car

Used Car Sales Could Win Out If Customer Fears are Quelled

J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
Coronavirus Coverage

Watch our latest interviews and visit our partners resource centers