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The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

How to Communicate Effectively with your Customers

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On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.

How to Implement a Managed Floor

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On this week's episode of the Tom Stuker Show, Tom continues his managed floor series with "How to Implement a Managed Floor."

Preparing for a Managed Floor

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On this week's episode of the Tom Stuker Show, Tom goes over why you're probably not ready for a managed floor and what you need to do to get ready.

Pros and Cons to a Managed Floor

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On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Four of Tom’s Favorite Scripts

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On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better prepared for any situation on the phone or on the sales floor.

Now’s the Time to Think Managed Floor

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In this week's Tom Stuker Show, Tom introduces his new series, "The Managed Floor," which will cover pros and cons, every objection, and benefits that you've probably been overlooking.

Demand Success – Building a Winning Sales Team (Part 4)

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On prior episodes in this series, Tom talked about hiring, recruiting, and training practices as well as maximizing your CRM by managing your client base properly. Today, Tom talks about how you need to demand success from yourself as a salesperson and from yourself...

Building a Winning Sales Team (Part 3)

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On prior episodes in this series, Tom discussed how to attract better people, the interview process, the training process, and how to get the best comprehension and skillset from your initial training. Today, Tom discusses how to utilize the CRM to build a winning sales...

How to Build a Winning Sales Team (Part 2)

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   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today’s...

How to Build a Winning Sales Team (Part 1)

sales teamvideo
  Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today's...

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...

How to Move the Customer From Their Keyboard to Your Showroom

On this week's episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series,...

Phone Ups and Internet Leads

On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege,...
NO

Why you want customers to tell you NO in the Service Drive

Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
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How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine,...

With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks...
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Shep Hyken: Creating a More Convenient Customer Experience | Steve Stauning: Treat Every Up...

CBT News Week In Review for Friday, October 12th, 2018: New Challenges For Today's F&I Manager and How to Win Against Them - Shay Foley On...
raises

The Best Practices for Pay Raises and Labor Rate Increases

In a job market where employees have more power than employers, it’s vital for your dealership to have a competitive edge when it comes...