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The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

How to Build a Winning Sales Team (Part 2)

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   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today’s...

How to Build a Winning Sales Team (Part 1)

sales teamvideo
  Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today's...

12 Steps to Making an Outbound Call

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The phone can either be the most powerful sales tool in the dealership or the most misused. On this week's episode of the Tom Stuker Show, Tom gives 12 steps to making an outbound call so you can turn phone phobia into phone success.

How to Hire Employees Effectively

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On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part of your winning sales team and how you more effectively.

Follow-Up Calls

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On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.

Effective Delivery Prospecting

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On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.

How to handle customers who are reluctant to give referrals

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On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.

How to Be More Proactive in Sales

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On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes to your sales process.

How to Effectively Handle Orphan Owners

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On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your dealership whose salesperson is no longer with you.

Effective Communication with Your Customers

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  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...

Now’s the Time to Think Managed Floor

In this week's Tom Stuker Show, Tom introduces his new series, "The Managed Floor," which will cover pros and cons, every objection, and benefits...

Demand Success – Building a Winning Sales Team (Part 4)

On prior episodes in this series, Tom talked about hiring, recruiting, and training practices as well as maximizing your CRM by managing your client...
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...

DataScan Celebrates Grand Opening of New Headquarters in Alpharetta

ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...