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The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

Building a Winning Sales Team (Part 3)

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On prior episodes in this series, Tom discussed how to attract better people, the interview process, the training process, and how to get the best comprehension and skillset from your initial training. Today, Tom discusses how to utilize the CRM to build a winning sales...

How to Build a Winning Sales Team (Part 2)

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   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today’s...

How to Build a Winning Sales Team (Part 1)

sales teamvideo
  Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team is the first step to succeeding instead of surviving in the business. Learn how to do just that on today's...

12 Steps to Making an Outbound Call

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The phone can either be the most powerful sales tool in the dealership or the most misused. On this week's episode of the Tom Stuker Show, Tom gives 12 steps to making an outbound call so you can turn phone phobia into phone success.

How to Hire Employees Effectively

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On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part of your winning sales team and how you more effectively.

Follow-Up Calls

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On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.

Effective Delivery Prospecting

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On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.

How to handle customers who are reluctant to give referrals

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On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.

How to Be More Proactive in Sales

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On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes to your sales process.

How to Effectively Handle Orphan Owners

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On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your dealership whose salesperson is no longer with you.

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...

Now’s the Time to Think Managed Floor

In this week's Tom Stuker Show, Tom introduces his new series, "The Managed Floor," which will cover pros and cons, every objection, and benefits...
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Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
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Keeping Online Communication Simple

Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...
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The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
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Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...