The Tom Stuker Show

stuker_1132x340 Host Tom Stuker is a renowned leader in the world of automotive retail sales and dealership management. Owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, processes, and training, any salesperson can be transformed into a top performer. Tune-in to The Tom Stuker Show weekly to transform your dealership into a selling machine.

How to Handle Customers Who Are Reluctant to Give Referrals

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On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.

Effective Delivery Prospecting

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On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.

How to Be More Proactive in Sales

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On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes to your sales process.

How to Hire Employees Effectively

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On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part of your winning sales team and how you more effectively.

How to Effectively Handle Orphan Owners

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 On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your dealership whose salesperson is no longer with you.

Effective Communication with Your Customers

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  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.

Program Yourself to Sell 20 Units a Month

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On this week's episode of the Tom Stuker Show, Tom explains how you can give yourself the best chance to succeed by programming yourself to sell 20 or more units a month.

Delivery Prospecting Form

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On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique to build sales during two specific times of the year: from May 15th to June 15th,…

How to Move the Customer From Their Keyboard to Your Showroom

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On this week's episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series, "How to Move the Customer from their Keyboard to your Showroom."

Phone Ups and Internet Leads

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On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege, not a right.

Priority of Calls

On this week's episode of the Tom Stuker Show, Tom goes over which type of calls should be at the top of your list of priorities.

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better prepared for any situation on the phone or on the sales floor.
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Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
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CBT News Market Update: Jennifer Suzuki, eDealer Solutions & Jason Knight, LotLinx

Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR came out to 12.84 this week, 1.4% higher than last year’s rate of 12.66. Inventory levels among all new vehicles were…
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David Kain on adapting your dealership’s BDC to new consumer trends

It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital retailers such as Vroom and Carvana are simplifying the vehicle…
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ExxonMobil chairman provides updates and future of oil industry

On Wednesday, ExxonMobil Chairman and CEO Darren Woods held an employee forum to discuss the oil and gas industry’s position and the outlook for the future. A statement was released that summed up his comments to ExxonMobil staff that delved…
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Policaro Group on the use of innovation and technology in automotive retail

In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their…