TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
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HomeShowsMarketing Matters

Join host Collin Carrasquillo as he dives into all things automotive marketing in Marketing Matters. This show explores the latest trends, strategies, and innovations driving the automotive marketing landscape. From digital advertising and social media campaigns to brand building and customer engagement, Carrasquillo brings expert insights and practical advice to help you navigate the fast-paced world of automotive marketing.

Join host Collin Carrasquillo as he dives into all things automotive marketing in Marketing Matters. This show explores the latest trends, strategies, and innovations driving the automotive marketing landscape. From digital advertising and social media campaigns to brand building and customer engagement, Carrasquillo brings expert insights and practical advice to help you navigate the fast-paced world of automotive marketing.

Make every marketing dollar count with vendor collaboration

Ashby Lincoln -
Fragmented marketing is holding your dealership back from its full potential. On this episode of Marketing Matters, host Colin Carrasquillo, digital marketing director of...

How dealerships can capture intent and maximize marketing

Colin Fitzpatrick -
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On...

Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising

Jaelyn Campbell -
In today’s digital-first environment, OTT, or over-the-top advertising, is quickly becoming the most efficient way for dealerships to increase brand awareness. On the latest...

Activate your dealership’s hidden data goldmine with CDPs

Jasmine Daniel -
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen...

Smart marketing is about the message, not just the frequency

Staff Writer -
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference...

Colin Carrasquillo’s approach to strengthening vendor relationships

Jaelyn Campbell -
On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger...
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