Sell on experience vs. brand, to beat inventory shortage
With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
3 key elements car dealers need to focus on for digital retailing
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Client Success Director of AutoFi, Michelle Taylor. Lopes gets straight to the point and asks...
OfferLogix EVP Aaron Bickart on the importance of offering a seamless car buying experience
At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This is where OfferLogix steps in. Their...
The difference between a ‘deal killer’ and a ‘deal pauser’ when handling client objections
Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond could make the difference in eventually...
The 7 most effective words to use when closing a deal
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the seven most effective words, when closing a car deal.
Lewis says he's probably...
How long will car dealers feel the effects of the inventory squeeze?
On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds' Executive Director of Industry Insights, to give us an update on automotive industry sales and inventory insights.
Caldwell says it's definitely been...
From recon to retail: Passing the baton from the backend to the frontend
Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the country. With new-vehicle inventory levels at...
What is ‘proactive service’ and why it is important for your car dealership?
Don’t miss the opportunity for your organization to offer a service that is proactive as opposed to reactive. What’s the difference you may ask? Well on today’s show Joseph Michelli,...
Increase your used vehicle inventory by working with private sellers
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
Cory Mosley on the steps car dealers can take today for greater success tomorrow
What does the industry look like five years from now beyond the shortages and high profits we’re experiencing now? On today’s show we’re pleased to welcome Cory Mosley, Founder of...
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