TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Unlike aggregated second or third-party data, first-party data stems straight from consumers’ direct engagement with your brand.
Sales & Marketing

First-party data: a marketing goldmine for dealers

- November 29, 2023
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices, and now the UAW strike, the...
J.D. Power has projected an increase to the seasonally adjusted annualized rate (SAAR) for total new-vehicle sales, to 15.5 million units.
Sales & Marketing

Nov. U.S. auto sales expected to soar: new-vehicle sales up 10.2% year-over-year

- November 27, 2023
According to a joint forecast from J.D. Power and GlobalData, the automotive retail industry is witnessing a significant upswing in November, with total new-vehicle sales projected to hit 1,236,000 units,...
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.
Sales & Marketing

Public relations for dealerships: when silence isn’t golden

- November 27, 2023
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
Danny Zaslavsky joins Inside Automotive to discuss the used car market and why dealers need to refine their appraisal methods.
Sales & Marketing

Used car market trends: why dealers are turning to multichannel acquisitions — Danny Zaslavsky

- November 24, 2023
The used car market has experienced more ups and downs than any other automotive segment in recent years as consumer demands shift in response to pricing and new car availability....
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.
Sales & Marketing

Why customer experience is your dealership’s ultimate marketing tool

- November 24, 2023
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale, the dealership made her feel like...
In this article, we will de­lve into the effectiveness of online vehicle me­rchandising and provide practical tips to help you achieve success in this crucial area.
Sales & Marketing

7 tips for enhancing your dealership’s online vehicle merchandising strategy

- November 24, 2023
In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely vital. With 80% of car shoppers...
Dealers have grown more accustomed to digital retailing tools, with the number of stores offering a fully online experience rising to 40%.
Sales & Marketing

Dealers warm up to digital retailing but obstacles persist

- November 24, 2023
The adoption of digital retailing tools among dealers has expanded in 2023, with the percentage of storefronts offering a fully online car-buying experience increasing from 30% to 40% in the...
Establishing a connection with car buyers over the phone involves multiple elements, like active listening, empathy, cle­ar communication.
Sales & Marketing

Building rapport with prospective car buyers over the phone

- November 22, 2023
Deve­loping strong rapport with potential car buyers over the phone is crucial for sales professionals in the automotive industry. It involves establishing a ge­nuine connection, comprehe­nding the buyer's require­ments, and...
Ken Kraft joins Inside Automotive to discuss some important updates from the car business's ultimate solutions provider: Cox Automotive.
Sales & Marketing

Cox Automotive reveals streamlined portfolio for effortless dealership management — Ken Kraft

- November 20, 2023
Cox Automotive plays a critical role in maintaining the complex network of dealers, manufacturers, and vendors that comprise the modern automotive industry. Not only does the company provide essential services...
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.
Sales & Marketing

Mastering customer retention: How to personalize connections at your dealership

- November 17, 2023
Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are and offering excellent customer service. Their...


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