Drive Customer Retention to Your Dealership
Build Planned Retention Program and Drive Service Volumes
If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is the market still good?
Is the market still good?
General Motors Chairman & CEO Mary Barra discusses the automaker's sales figures and goals with CNBC's Brian Sullivan and Dan Gilbert, Quicken Loans founder.
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Sales training or more showroom traffic?
Sales training or more showroom traffic?
Over the past 18 months, I’ve done a 1-question survey of about 50 dealership operators and general managers.
I’ve asked them: “If you have $4,500 to...
Is AutoNation jumping back into the used car biz?
AutoNation Inc. plans to spend as much as $500 million to expand its footprint in the U.S., as the nation’s largest dealership group by sales confronts softening light-vehicle demand and...
Does one price selling work for the dealer that started it?
If someone told Jerry Mullinax Saturn invented no-haggle pricing, he would respectfully disagree.
“My dad (Ed Mullinax) gets the credit for being the first guy that anybody knows of who did...
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