Why Are 10 Year-Old Cars in Demand?
In what could give an unintentional boost to ride-sharing and car-sharing services, younger and less-affluent motorists are having a difficult time finding older and more affordable used vehicles on dealers’...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
PERSONALIZING THE CUSTOMER EXPERIENCE
Personalization is certainly trending in the automotive web space now and promises to continue to be a hot topic in 2017 as well. As the online retail giants, such as...
Survey: Are women drivers happy with your dealership?
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market to today’s woman car...
Frank Lopes: How can social media attract attention to your dealership?
Frank J. Lopes: Rather you think it’s a slow day or not, Frank suggest using your cell phone to attract social media attention.
JD Power: The two most important areas for profit at your dealership
Mike Stanton: V.P. and General Manager of J.D. Power Valuation Services
Is your dealer website mobile-friendly?
Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding...
JD Power Vehicle Dependability Study reveals biggest consumer issue
Toyota Motor Corporation Models Receive 10 Segment Awards; General Motors Receives Four
COSTA MESA, Calif.: 22 Feb. 2017 — While Lexus and Porsche nameplates lead the industry in vehicle dependability, owners...
How online reputation drives your bottom line
Today Joe talks with Kinny Landrum, Sales Consultant with Toyota of Bowling Green on how your online reputation can help your dealership stand out from your competition. Kinny uses mobile-first technology, video...
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