TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

advertisers
Sales & Marketing

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

- May 17, 2017
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as investors grow...
Sales & Marketing

J.D. Power’s Jonathan Banks on Smart Inventory Tactics

- May 17, 2017
In this insightful interview with Jonathan Banks, Data & Analytics at J.D. Power, Joe drills down to uncover findings and best practices for dealers during the current market plateau. Used car inventories...
Sales & Marketing

Sales Tips from Body Language Expert Dr. Jack Brown

- May 17, 2017
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on body language and non-verbal communication. Mark...
internet leads
Sales & Marketing

Internet Leads with Joe Webb (Part 2)

- May 16, 2017
  On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a great internet department, phone-ups and statistics...
efficient
Sales & Marketing

Having an Efficient Sales Process

- May 16, 2017
  What if customers paid a premium due to the fact that your sales process was way beyond efficient? Jonathan explains how to make it happen.   
Heather MacPherson
Sales & Marketing

2 Digital Platforms that are Transforming the Dealership Workplace – Interview with Heather MacPherson

- May 16, 2017
  CBT's Jim Fitzpatrick sat down with Heather MacPherson, President of The Minery, to discuss how her company is transforming the dealership workplace with their 2 new digital tools, HR4 and...
female buyers
Sales & Marketing

Understanding the Needs of Female Customers

- May 16, 2017
  Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their...
sales team
Sales & Marketing

3 Strategies for Getting the Most Out of Your Sales Team

- May 15, 2017
If you need help managing your sales staff better, here are three strategies I've used that never fail to boost results. Strategy #1: Proper Investment. In most businesses, the investment in salespeople...
instant income verification
Sales & Marketing

WardsAuto: Instant Income Verification Could Improve Sales Process for Consumers

- May 15, 2017
This year could see U.S. auto sales decline for the first time since the industry emerged from the 2009 recession, meaning automotive lenders and dealers no longer can rely solely...
web design
Sales & Marketing

5 quick fixes for your web design

- May 12, 2017
It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and the site beneath, in order to...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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