NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing in 2019

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While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to talk about the current health and progress of automotive digital retailing and how it holds the ability to transform the...

CDK Global and ELEADONE: The Integration of Companies and Exciting Product Releases Ahead – Scott Mathews and Bill Wittenmyer

ELEADvideo
The retail auto industry saw some big vendor mergers and acquisitions last year that took center stage at this year’s NADA show in San Francisco. Scott Mathews, executive vice president of sales and marketing for CDK Global, and Bill Wittenmyer, vice president of sales...

The Most Effective Way to Reduce Margin Compression at Your Dealership – Dale Pollak, vAuto

Dale Pollakvideo
At this year’s NADA Show in San Francisco, CBT News had the pleasure of sitting down with several prolific dealers, vendors, and industry specialists. One of those specialists was Dale Pollak, executive vice president at Cox Automotive and founder of vAuto. In today’s segment,...

Enhance Customer Experience with These Automated Marketing Strategies – Guy Super, Outsell

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At this year’s NADA Show in San Francisco, CBT News caught up with Guy Super, vice president of sales at Outsell. Jim and Guy discussed the automated marketing strategies that your dealership needs. For more coverage from the 2019 NADA Show, visit us here. VIDEO TRANSCRIPT: Jim...

Charlie Gilchrist, 2019 NADA Chairman on Vehicle Affordability, Threats to the Industry, and His Plan for the Year Ahead

Charlie Gilchristvideo
Thousands of franchise dealers descended on San Francisco for the 2019 NADA Convention. One of the high points of the event is the installation of the Association's new Chairman; Texas dealer Charlie Gilchrist. We had the chance to sit down with Charlie just before...

Make Day-to-Day Operations More Efficient at Your Dealership with the Help of a Virtual Assistant – David Marod, Conversica

virtual assistantvideo
CBT News spoke with David Marod, senior vice president of sales at Conversica on the stage at NADA this year and discussed artificial intelligence in the dealership, and employing a virtual assistant in the day-to-day operations that can alleviate the tedious tasks. For more coverage from...

2018 NADA Chairman Wes Lutz Reflects on a Successful Year

Wes Lutzvideo
The 2019 NADA Convention is officially in the history books, but before it ended we had a chance to catch up with Wes Lutz, the 2018 NADA chairman just before he turned over the gavel to incoming chairman, Charlie Gilchrist. We talked to Wes about...

Digital Air Strike Makes Bold Moves in Auto Marketing – Alexi Venneri, Co-Founder & CEO

Digital Air Strikevideo
During this year's NADA Show, CBT News spoke with Alexi Venneri, co-founder, and CEO of Digital Air Strike. Alexi and Jim discussed the origins of Digital Air Strike, social media marketing, and the importance of online engagement between dealers and their consumers. Check out...

NADA 2019: Force Marketing, Cody Tomczyk

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Cody Tomczyk, Vice President at Force Marketing joined Bridget Fitzpatrick at our NADA 2019 stage to discuss how Force is having the right conversations with dealers to help support their efforts to increase new market share, used car volume, and service retention. To see more...

Improve Inventory Control and Reduce Fluid Waste for Higher Profits in Your Service Drive – Joshua Holmstadt, Graco

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During this year's NADA Show, CBT News met up with Joshua Holmstadt, product marketing manager at Graco. Joshua and Jim discussed the new additions to the Pulse Fluid Management line. Dealers often find themselves losing fluids during service, which can lead to an increase...
business

So You Want to Sell Your Business

If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided...
marketingvideo

How to Give Your Dealership an End of the Year Marketing Boost

On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta,...
video advertisingvideo

Is Your Dealership Using Video Advertising to Its Full Potential?

Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at...
digital

How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers to Rethink their...

Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape,...
service

3 Essentials for Service Department Retail Process Success

A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well...

Do You Have Your “E’s” Turned Up Today?

 Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...