On January 28, General Motors (GM) unveiled the all-electric performance Cadillac Lyriq-V, a high-performance version of the Lyriq priced at $80,000, as the automaker aims to become the top-selling luxury EV brand in the United States by 2025.
Currently, the brand is expanding its electric lineup with models like the Lyriq-V, the full-size Escalade IQ SUV, and the upcoming entry-level Optiq crossover. During a media briefing, Cadillac’s Vice President John Roth affirmed the company’s ambitions to become North America’s bestselling luxury EV nameplate.
The Lyriq-V will be Cadillac’s first production EV in its performance-focused V-Series lineup. It features an estimated 615 horsepower, 650 lb-ft of torque, and a 285-mile range per charge, achieving 0-60 mph in as little as 3.3 seconds. While it retains the core design of the standard Lyriq, the V-Series model includes performance upgrades and unique badging.
Production of the Lyriq-V is set to begin in early 2025 at GM’s Spring Hill Manufacturing plant in Tennessee, with availability in the U.S., Canada, and other markets. By year-end, Cadillac expects to have five EVs in its portfolio, matching Tesla’s current lineup but competing in a different market segment.
Although Tesla leads the U.S. EV market and sells products around the same price range as Cadillac, the automaker excludes Tesla as a luxury competitor. Instead, Cadillac considers Audi, Mercedes-Benz, and BMW as its key rivals.
According to Cox Automotive, Cadillac sold nearly 30,000 EVs last year, trailing BMW’s 51,000 units but remaining competitive with Audi and Mercedes-Benz. Tesla, which leads the overall U.S. EV market, sold an estimated 633,000 units.
