Today on CBT News – Wednesday, May 16th, 2018:
“Automotive Third-Party Classifieds Just Got A Boost from Facebook“ – Brian Pasch
Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail and whether or not it is here to stay. Regardless of where the technology is going, it’s safe to say that no two people shop the exact same. According to Brian, it’s crucial for your dealership spend some time mapping out a welcoming and trusting shopping experience for every scenario from behind a screen to in the store. Watch Now
Five Ways to Stay Ahead of Margin Compression
Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone, but margin compression is a wide-spread issue in the industry. According to the 2017 NADA report, from 2015 to 2016 new and used vehicle gross profits have decreased. Even more startling, gross margins as a percentage of the selling price for the year have dropped from 4.5 percent in 2010 to 2.5 percent in 2017. Read More
How Dealerships Can Win Against Autonomous Vehicles
Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber and Google show that fully autonomous travel is within reach. Already, city travel has shifted significantly from people owning and operating cars, to the majority using Lyft-like services. Along with these changes, consumer habits are beginning to change when it comes to car purchases. Read More
