2017’s auto sales have been a wild card compared to the previous two years. 2015 and 2016 ended on high notes with over 17 million units sold. Ultimately, 2016 became...
Developing growth strategies, organizational issues, pricing, and business valuations for your dealership is always important no matter how the market is doing. When it comes to buy/sell trends in 2017,...
On today's CBT Newscast for Monday, November 20th, 2017:
How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four...
If Facebook were a country, its population of two billion would make it the largest in the world. Similar to Google’s internet domination, when people think of the word “social...
On today's CBT Newscast for Friday, November 17th, 2017:
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from wrapping up 2017, and maybe your...
On today's CBT Newscast for Thursday, November 16th, 2017:
Making your dealership a place for people to hangout
Community engagement is vital to dealerships for several reasons. One of those reasons is...
The term “AI” is definitely making waves in America. As a member of the executive team for an Automotive AI technology leader, I can barely check my inbox without running...
On today's CBT Newscast for Wednesday, November 15th, 2017:
What’s holding back dealers from digital retailing
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how...
Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to bring consumers what they desired before...
On today's CBT Newscast for Tuesday, November 14th, 2017:
WardsAuto's Haig Stoddard on Lagging Inventory
If your dealership is hoping the last two months of 2017 are just as good or greater...